Privacy Policy

Traders In Purple commitment to privacy

Traders In Purple Pty Ltd (ACN 162 126 721) (Traders In Purple) is committed to managing personal information in accordance with the Australian Privacy Principles under the Privacy Act 1988 (Cth) and in accordance with other applicable privacy laws. This document sets out our policies for managing your personal information and is referred to as our Privacy Policy. In this Privacy Policy, "we" and "us" refers to Traders In Purple and "you" refers to any individual about whom we collect personal information.

About Traders In Purple

Traders In Purple is a private urban development company that sets out to create developments that have a positive, enduring impact on the local community and enhance their environment.

What information does Traders In Purple collect about you?

  • (a) Prospective purchasers

When you enquire about our properties or developments, a record is made which includes your personal information.

The type of personal information that we collect will vary depending on the circumstances of collection and the kind of service that you request from us, but will typically include:

  • (i) your name, e-mail, postal address and other contact details; and
  • (ii) any additional personal information you provide to us, or authorise us to collect, as part of your interaction with Traders In Purple.
  • (b) Other individuals

Traders In Purple may collect personal information about other individuals. This includes members of the public who participate in events we are involved with, individual service providers and contractors to Traders in Purple, and other individuals who interact with Traders in Purple on a commercial basis. The kinds of personal information we collect will depend on the capacity in which you are dealing with Traders in Purple. Generally, it would include your name, contact details, and information regarding our interactions and transactions with you.

If you are participating in an event we are managing or delivering, we may take images or audio-visual recordings which identify you.

In limited circumstances, Traders In Purple may collect information which is considered sensitive information. For example, if you are injured at an event promoted or delivered by Traders in Purple we may collect health information about you in an emergency or otherwise with your consent.

We may collect personal information about children (for example, when children participate in events we are involved with). Where children do not have sufficient maturity and understanding to make decisions about their personal information, we will require their parents or guardians to make decisions on their behalf.

You can always decline to give Traders In Purple any personal information we request, but that may mean we cannot provide you with some or all of the services you have requested. If you have any concerns about personal information we have requested, please let us know.

  • (c) Visitors to our websites

The way in which we handle the personal information of visitors to our websites is discussed below.

How and why does Traders In Purple collect and use your personal information?

Traders In Purple collects personal information reasonably necessary to carry out our business. We may also collect information to fulfil administrative functions associated with our business, for example entering into contracts with you or third parties and managing relationships.

The purposes for which Traders In Purple usually collects and uses personal information depends on the nature of your interaction with us, but may include:

  • (a) responding to requests for information and other general inquiries;
  • (b) managing, planning, advertising and administering programs, events, competitions and performances;
  • (c) researching, developing and expanding our facilities and business;
  • (d) informing you of our activities, events and facilities; and
  • (e) responding to enquires and complaints

Traders In Purple generally collects personal information directly from you. We may collect and update your personal information over the phone, by email, over the internet or social media, or in person. We may also collect personal information about you from other sources, for example:

  • (a) third party suppliers and contractors who assist us to operate our business.

Traders In Purple also collects and uses personal information for market research purposes and to innovate our delivery of products and services.

How does Traders In Purple interact with you via the internet?

You may visit our websites without identifying yourself. If you identify yourself (for example, by providing your contact details in an enquiry), any personal information you provide to Traders In Purple will be managed in accordance with this Privacy Policy.

Traders In Purple's websites use cookies. A “cookie” is a small file stored on your computer's browser, which assists in managing customised settings of the website and delivering content. We collect certain information such as your device type, browser type, IP address, pages you have accessed on our websites and on third-party websites. You are not identifiable from such information.

You can use the settings in your browser to control how your browser deals with cookies. However, in doing so, you may be unable to access certain pages or content on our website.

Traders In Purple's websites may contain links to third-party websites. Traders in Purple is not responsible for the content or privacy practices of websites that are linked to our website.

Can you deal with Traders In Purple anonymously?

Traders In Purple will provide individuals with the opportunity of remaining anonymous or using a pseudonym in their dealings with us where it is lawful and practicable (for example, when making a general enquiry). Generally, it is not practicable for Traders in Purple to deal with individuals anonymously or pseudonymously on an ongoing basis. If we do not collect personal information about you, you may be unable to participate in our events, programs or activities we manage or deliver.

How does Traders In Purple hold information?

Traders In Purple stores information in paper-based files or other electronic record keeping methods in secure databases (including trusted third party storage providers based in Australia and overseas). Personal information may be collected in paper-based documents and converted to electronic form for use or storage (with the original paper-based documents either archived or securely destroyed). We take reasonable steps to protect your personal information from misuse, interference and loss and from unauthorised access, modification or disclosure.

Traders In Purple maintains physical security over paper and electronic data stores, such as through locks and security systems at our premises. We also maintain computer and network security, for example, we use firewalls (security measures for the internet) and other security systems such as user identifiers and passwords to control access to our computer systems.

Our websites do not necessarily use encryption or other technologies to ensure the secure transmission of information via the internet. Users of our websites are encouraged to exercise care in sending personal information via the internet.

We take steps to destroy or de-identify information that we no longer require.

Does Traders In Purple use or disclose your personal information for direct marketing?

Traders In Purple may use or disclose your personal information for the purpose of informing you about our upcoming promotions and events, or other opportunities that may interest you. If you do not want to receive direct marketing communications, you can opt-out at any time by contacting us using the contact details below.

If you opt-out of receiving marketing material from us, Traders In Purple may still contact you in relation to its ongoing relationship with you.

How does Traders In Purple use and disclose personal information?

  • (a) For prospective purchasers

The purposes for which we may use and disclose your personal information will depend on the transaction.

  • (b) For participants

If you are a participant in an event, we may disclose your personal information to our clients and venues where this is reasonably necessary for, and relevant to, the delivery of the event. We may use images or audio-visual recordings which identify you for promotional purposes where you would reasonably expect this to occur.

  • (c) Disclosure to contractors and other service providers

Traders In Purple may disclose information to third parties we engage, including contractors and service providers used for data processing, data analysis, customer satisfaction surveys, information technology services and support, website maintenance/development, printing, archiving, mail-outs, and market research.

Personal information may also be shared between related and affiliated companies of Traders In Purple, located in Australia and overseas.

Third parties to whom we have disclosed your personal information may contact you directly to let you know they have collected your personal information and to give you information about their privacy policies.

  • (d) Use and disclosure for administration and management

Traders In Purple will also use and disclose personal information for a range of administrative, management and operational purposes. This includes:

  • (i) quality improvement activities;
  • (ii) statistical analysis and reporting;
  • (iii) training staff, contractors and other workers;
  • (iv) risk management and management of legal liabilities and claims (for example, liaising with insurers and legal representatives);
  • (v) responding to enquiries and complaints;
  • (vi) obtaining advice from consultants and other professional advisers; and
  • (vii) responding to subpoenas and other legal orders and obligations.
  • (e) Other uses and disclosures

We may use and disclose your personal information for other purposes explained at the time of collection or otherwise as set out in this Privacy Policy.

Does Traders In Purple disclose your personal information overseas?

Unless we have your consent, or an exception under the Australian Privacy Principles applies, we will only disclose your personal information to overseas recipients where we have taken reasonable steps to ensure that the overseas recipient does not breach the Australian Privacy Principles in relation to your personal information.

How can you access or seek correction of your personal information?

You are entitled to access your personal information held by Traders In Purple on request. To request access to your personal information please contact our privacy officer using the contact details set out below.

You will not be charged for making a request to access your personal information but you may be charged for the reasonable time and expense incurred in compiling information in response to your request.

We will take reasonable steps to ensure that the personal information we collect, use or disclose is accurate, complete and up-to-date. You can help us to do this by letting us know if you notice errors or discrepancies in information we hold about you and letting us know if your personal details change.

However, if you consider any personal information we hold about you is inaccurate, out-of-date, incomplete, irrelevant or misleading you are entitled to request correction of the information. After receiving a request from you, we will take reasonable steps to correct your information.

We may decline your request to access or correct your personal information in certain circumstances in accordance with the Australian Privacy Principles. If we do refuse your request, we will provide you with a reason for our decision and, in the case of a request for correction, we will include a statement with your personal information about the requested correction.

What should you do if you have a complaint about the handling of your personal information?

You may contact Traders In Purple at any time if you have any questions or concerns about this Privacy Policy or about the way in which your personal information has been handled.

You may make a complaint about privacy to the privacy officer at the contact details set out below.

The privacy officer will first consider your complaint to determine whether there are simple or immediate steps which can be taken to resolve the complaint. We will generally respond to your complaint within a week.

If your complaint requires more detailed consideration or investigation, we will acknowledge receipt of your complaint within a week and endeavour to complete our investigation into your complaint promptly. We may ask you to provide further information about your complaint and the outcome you are seeking. We will then typically gather relevant facts, locate and review relevant documents and speak with individuals involved.

In most cases, we will investigate and respond to a complaint within 30 days of receipt of the complaint. If the matter is more complex or our investigation may take longer, we will let you know.

If you are not satisfied with our response to your complaint, or you consider that Traders In Purple may have breached the Australian Privacy Principles or the Privacy Act, a complaint may be made to the Office of the Australian Information Commissioner. The Office of the Australian Information Commissioner can be contacted by telephone on 1300 363 992 or by using the contact details on the website

How changes are made to this Privacy Policy?

Traders In Purple may amend this Privacy Policy from time to time, with or without notice to you. We recommend that you visit our website regularly to keep up to date with any changes.

How can you contact Traders In Purple?

The contact details for Traders In Purple are:

This Privacy Policy was last updated in February 2020

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